2015 Survey of the American Indian Arts Business - page 87

What is the biggest challenge you have in running your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Effectively reaching my
audience with limited
marketing revenues
5
19.2 %
Finding and keeping good
employees
0
0.0 %
Managing the cost of doing
business
1
3.8 %
Securing credit
3
11.5 %
Covering healthcare costs
0
0.0 %
Keeping up with new
technologies
4
15.3 %
Having enough time to
dedicate to my business and
family
10
38.4 %
Staying knowledgeable
about my competition
1
3.8 %
Other
1
3.8 %
No Response(s)
1
3.8 %
Totals
26
100%
Which methods do you consider important in gaining new customers?
1 = Least Important, 2 = Somewhat Important, 3 = Most Important, 4 = Don't Use
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Word of mouth
24
2.8
Events and shows
24
3.0
Print advertising
24
2.3
E-mail marketing
24
2.7
Online advertising
24
2.6
Website
24
2.8
Social media
24
2.7
Radio
24
2.4
Public relations
24
2.6
Direct mail
24
2.7
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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1...,77,78,79,80,81,82,83,84,85,86 88,89,90,91,92
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