2015 Survey of the American Indian Arts Business - page 89

What % of your sales do you invest into marketing and advertising?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Less than 1%
5
19.2 %
1% to 5%
11
42.3 %
6% to 10%
6
23.0 %
10% to 15%
1
3.8 %
Over 15%
1
3.8 %
No Response(s)
2
7.6 %
Totals
26
100%
How would you rank the productivity of your various sales outlets?
1 = Don't Use, 2 = Least Productive, 3 = Somewhat Productive, 4 = Highly Productive
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Store front
24
1.4
Website
24
2.1
Show
24
3.3
e-Bay/Auctions
24
1.3
Social media
24
2.2
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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1...,79,80,81,82,83,84,85,86,87,88 90,91,92
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