2015 Survey of the American Indian Arts Business - page 9

9
An Industry of Very Small Businesses
The overall American Indian Art industry is made up of many very small businesses,
with 36% of the sample reporting a 2014 sales volume of less than $50,000, and over
19% reporting a 2014 sales volume ranging between $100,000 and $500,000. 7% of the
industry reported sales in excess of $1,000,000 during 2014, holding steady with the 2014
survey results.
Answer
2015 Survey
2014 Survey
Less than $50,000
36%
40%
$50,000 - $100,000
13%
9%
$101,000 - $500,000
19%
22%
$500,000 - $1,000,000
4%
5%
$1,000,000+
7%
7%
For 30% of those responding, the business of American Indian Art is only a part time
endeavor with income being supplemented by other occupations. Frequently (45% of
respondents) the enterprise consists of only the proprietor, with extra help coming from a
family member.
47% of respondents do not have a store front and rely on web, social media and shows to
sell their work.
25% of the respondents report having more than two employees, with just 14% reporting
having 5 or more employees. Employment was down in the American Indian art industry
during 2014.
Number of Employees
2014 Employees
2013 Employees
2+
25%
57%
5+
14%
21%
An Aging Industry
Over 25% of the reporting businesses have been in business for over 30 years, and over
70% have been in business for 11 years or more. Only 7% of those reporting entered the
industry during the past two years. 2% of respondents closed business during 2014.
Years In Business
2014
2013
-2 Years
3%
9%
11+ Years
66%
67%
Over 30 Years
26%
33%
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