2016 IACA American Indian Arts Business Survey - page 10

10
Closed Business
1%
2%
2015 Business Performance vs. 2014 Business Performance
2015 seemed to be a fairly good year for many in the Indian arts business, with nearly
two thirds of respondents reporting that business was even or even better than the
previous year.
2015 Business vs
2014 Business
2015
2014
Business up by up to
10%
24%
24%
Business up by more
than 10%
25%
21%
Business the same as
2014
28%
27%
Business down by up
to 10%
14%
16%
Business down by
more than 10%
9%
12%
Cost of Business and Actions Taken
Over 59% of respondents have felt the costs of business increase over the previous 12
months, which is down considerably from the 2015 market survey results.
2015
2014
Costs Have Increased
53%
60%
The major contributors to the increase business costs are
inventory costs – 51%
marketing – 36%
materials and supplies – 36%
travel – 28%
The economic pressures have forced respondents to take a number of actions to offset the
expense increases, including:
Reducing travel – 39%
Reduce stock on hand – 35%
Change product offerings – 29%
No Changes – 30%
Marketing the Business
1,2,3,4,5,6,7,8,9 11,12,13,14,15,16,17,18,19,20,...54
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