2016 IACA American Indian Arts Business Survey - page 11

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Overall, 47% of reporting businesses invest less 5%, or less of their annual sales into
marketing and advertising. Nearly 31% however, invest over 5% of their annual sales
into marketing and advertising, with 6% reporting marketing and advertising expenses to
exceed 15% of annual sales.
% Invested into
Marketing
2015
2014
-1%
18%
17%
1% - 5%
29%
36%
6% -10%
16%
15%
10% - 15%
9%
7%
15%+
6%
4%
No Response
22%
21%
The three most marketing tools that respondents consider the most effective in gaining
new customers are:
Public Relations
Radio
Events and Shows
On-line marketing is an important part of marketing the American Indian Art business.
The three leading tools used in the business include:
Website (88%)
FaceBook (75%
E-mail marketing (41%)
Sales Derived From American Indian Art
Sales of American Indian art as a major percent of total sales grew by 6 percentage ponts
points versus 2014. Those reporting less than 50% of sales from American Indian art has
also declined.
% Sales from AI Art
2015 Sales
2014 Sales
90+%
51%
44%
Less than 50%
18%
20%
1...,2,3,4,5,6,7,8,9,10 12,13,14,15,16,17,18,19,20,21,...54
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