2016 IACA American Indian Arts Business Survey - page 14

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The American Indian Art Industry: Retail Summary
The survey results of the American Indian Art Retail Sector provide a good picture of the
American Indian Art Retail industry as a whole, at a 90% confidence level with a margin
of error of +/- 10%.
This summary consists of responses from 46 retail respondents
An Industry of Very Small Businesses
The retail sector of the American Indian Art industry is made up of small businesses, with
64% reporting 2015 sales volume in excess of $100k. (Does not add to 100% due to non-
responses.)
Sales Volume
2015 Sales
2014 Sales
Under $50k
22%
23%
Over $50k
61%
64%
Over $1 million
2%
11%
57% of the retail sector has a storefront, with the balance depending primarily on a
website or auction site for retail sales.
Nearly one third of American Indian art retail businesses have no storefront at all.
Storefronts
2015
2014
No Storefront
30%
27%
1
48%
48%
2
7%
4%
3+
0%
2%
The typical American Indian Art retail business employs four or less people, many of
whom are family members.
Only 52% of retail respondents indicated that their American
Indian art business was their sole occupation.
Number of Employees
2015
2014
4 or less
67%
62%
1...,4,5,6,7,8,9,10,11,12,13 15,16,17,18,19,20,21,22,23,24,...54
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