2016 IACA American Indian Arts Business Survey - page 30

Have economic pressures forced you to take any of the following actions? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Reduce prices
15
21.7 %
Lay-off employees
5
7.2 %
Reduce employee benefits
2
2.8 %
Change product offerings
20
28.9 %
Reduce marketing budget
16
23.1 %
Reduce travel expenses
27
39.1 %
Reduce operating costs
12
17.3 %
Reduce stock on hand
24
34.7 %
None of the above
21
30.4 %
Totals
69
100%
In which areas of your business would greater knowledge be of help to you? (Answer all that apply to
you.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Accounting/finance
14
20.2 %
Marketing
39
56.5 %
Sales/new business
19
27.5 %
Technology
29
42.0 %
Human resources
6
8.6 %
Legal
5
7.2 %
Customer service
4
5.7 %
Production/Supply
10
14.4 %
Growing planning/business
growth
16
23.1 %
Other
7
10.1 %
Totals
69
100%
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