2016 IACA American Indian Arts Business Survey - page 31

What is the biggest challenge you have in running your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Effectively reaching my
audience with limited
marketing revenues
30
35.2 %
Finding and keeping good
employees
3
3.5 %
Managing the cost of doing
business
4
4.7 %
Securing credit
2
2.3 %
Covering healthcare costs
1
1.1 %
Keeping up with new
technologies
8
9.4 %
Having enough time to
dedicate to my business and
family
11
12.9 %
Staying knowledgeable
about my competition
2
2.3 %
Other
8
9.4 %
No Response(s)
16
18.8 %
Totals
85
100%
Which methods do you consider important in gaining new customers?
1 = Least Important, 2 = Somewhat Important, 3 = Most Important, 4 = Don't Use
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Word of mouth
69
2.6
Events and shows
69
2.7
Print advertising
69
2.5
E-mail marketing
69
2.7
Online advertising
69
2.7
Website
69
2.7
Social media
69
2.7
Radio
69
2.9
Public relations
69
2.7
Direct mail
69
2.7
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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