2016 IACA American Indian Arts Business Survey - page 33

What % of your sales do you invest into marketing and advertising?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Less than 1%
15
17.6 %
1% to 5%
25
29.4 %
6% to 10%
13
15.2 %
10% to 15%
8
9.4 %
Over 15%
5
5.8 %
No Response(s)
19
22.3 %
Totals
85
100%
How would you rank the productivity of your various sales outlets?
1 = Don't Use, 2 = Least Productive, 3 = Somewhat Productive, 4 = Highly Productive
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Store front
66
2.2
Website
66
2.8
Show
66
2.5
e-Bay/Auctions
66
1.3
Social media
66
2.3
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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