2016 IACA American Indian Arts Business Survey - page 36

Thinking about 2015, what percentage of your customers would you estimate were brand new
customers to your business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
0 to 20%
26
39.3 %
21% to 50%
18
27.2 %
51% to 75%
13
19.6 %
More than 75%
10
15.1 %
Totals
66
100%
What is the approximate average age of your best customers?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
18 - 34
0
0.0 %
35 - 49
23
27.0 %
50 - 64
41
48.2 %
65+
2
2.3 %
No Response(s)
19
22.3 %
Totals
85
100%
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