2016 IACA American Indian Arts Business Survey - page 49

Which methods do you consider important in gaining new customers?
1 = Least Important, 2 = Somewhat Important, 3 = Most Important, 4 = Don't Use
Answer
1
2
3
4
Number of
Response(s)
Rating
Score*
Word of mouth
39
2.7
Events and shows
39
2.6
Print advertising
39
2.5
E-mail marketing
39
2.6
Online advertising
39
2.7
Website
39
2.8
Social media
39
2.6
Radio
39
3.1
Public relations
39
2.7
Direct mail
39
2.9
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Do Your Use Online Tools to Market Your Business?
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Yes
37
80.4 %
No
2
4.3 %
No Response(s)
7
15.2 %
Totals
46
100%
Which Online Tools do You Use? (Check all that apply.)
Answer
0%
100%
Number of
Response(s)
Response
Ratio
Website
34
91.8 %
Online advertising (such as
Google AdWords)
15
40.5 %
Email marketing (such as
Constant Contact)
22
59.4 %
Blogs
11
29.7 %
Twitter
10
27.0 %
FaceBook
28
75.6 %
LinkedIn
4
10.8 %
MySpace
0
0.0 %
YouTube
4
10.8 %
e-Bay or other auction site
8
21.6 %
Totals
37
100%
Page 12
1...,39,40,41,42,43,44,45,46,47,48 50,51,52,53,54
Powered by FlippingBook